METAMINER · FIELD BRIEFING
BRIEFING Nº9 ▸ TUE, JUL 28, 2026 ▸ 04:23 UTC
NEXT BRIEF 04:00 UTC DAILY
JOEY-FE-FB
Today
Data
Patterns
Brands
Discovery
Hooks
Recent
Niches
iGaming
Final Expense
Mortgage Protection
IUL — Truckers & Vets
D2C Term Life
Pattern taxonomy
Every active pattern, by lane and state.
31 patterns across 15 brands · 6 robust to single-brand loss.
Filter
Lane
all
convergent only
singleton only
Sort
by strength
by total days
by brand count
Convergent, robust
6
↑ 6→7 br
◆
Specific dollar-amount coverage offer ($35K / $40K / $50K)
My Affordable Burial Coverage
and 6 more
static-heavy
· since May 2026 · longest run
1657d
· +4 cuts this run
7 brands
4410d
running
↑ 6→7 br
◆
Guaranteed issue / no medical exam
My Affordable Burial Coverage
and 6 more
static-heavy
· since May 2026 · longest run
1707d
· +4 cuts this run
7 brands
3292d
running
↑ +18d
◆
Emotional protection / loved ones framing
My Affordable Burial Coverage
and 6 more
static-heavy
· since May 2026 · longest run
434d
7 brands
1950d
running
↑ +7d
◆
Family deserves more / dignified send-off
My Affordable Burial Coverage
and 5 more
static-heavy
· since May 2026 · longest run
795d
6 brands
1226d
running
↑ +434d
◆
Funeral cost reveal / sticker shock
My Affordable Burial Coverage
and 3 more
mixed
· since May 2026 · longest run
1904d
· +1 cut this run
4 brands
2537d
running
↑ +10d
◆
"📢 ATTENTION SENIORS!"
unmatched
My Affordable Burial Coverage
and 3 more
static-heavy
· 3d in field · longest run
656d
4 brands
1788d
running
Convergent, fragile
4
↑ +1 cut
"🚨 BIG NEWS FOR VETERANS!"
fragile
unmatched
My Affordable Burial Coverage
, Veteran Life Insurance (aggregator)
video-heavy
· since Jun 2026 · longest run
773d
· +1 cut this run
2 brands
1047d
running
↑ +5d
"🚨SENIORS: STOP SCROLLING – LIMITED COVERAGE WINDOW Being over 50 shouldn't mean…"
fragile
unmatched
My Affordable Burial Coverage
, Senior Life Insurance
video-heavy
· since Jun 2026 · longest run
179d
2 brands
320d
running
→ stable
"I kept putting it off, but the whole process only took a few minutes."
fragile
unmatched
GetSeniorQuotes (aggregator), Senior Life Insurance
video-heavy
· 21d in field · longest run
116d
2 brands
232d
running
→ stable
When you pass away framing
fragile
Everest Funeral Concierge, GetSeniorQuotes (aggregator)
static-heavy
· 3d in field · longest run
80d
2 brands
113d
running
Single-brand, high-signal
20
→ stable
"You’ve spent your life supporting a Veteran."
unmatched
Veteran Life Insurance (aggregator)
video-heavy
· since Jun 2026 · longest run
445d
1 brand
445d
running
↑ +1 cut
"Veterans get covered for as little as $3/day."
unmatched
Veteran Life Insurance (aggregator)
video-heavy
· since Jun 2026 · longest run
409d
· +1 cut this run
1 brand
409d
running
→ stable
"Turning 65 or already on Medicare?"
unmatched
Senior Life Insurance
video-heavy
· 5d in field · longest run
178d
1 brand
178d
running
↑ +2 cuts
Newly released / just approved program urgency
Final Expense Experts
static-heavy
· since May 2026 · longest run
1399d
· +2 cuts this run
1 brand
1399d
running
→ stable
"A client once told me something I’ll never forget… He had to use his rent money…"
unmatched
My Affordable Burial Coverage
video-heavy
· 24d in field · longest run
141d
1 brand
141d
running
→ stable
"Your goodbye shouldn’t come with surprise costs."
unmatched
Colonial Penn
video-heavy
· 12d in field · longest run
134d
1 brand
134d
running
→ stable
"If you’re on a fixed income, Final Expense Insurance might be for you."
unmatched
My Affordable Burial Coverage
video-heavy
· 9d in field · longest run
108d
1 brand
108d
running
→ stable
"Yes, seniors should get whole life insurance."
unmatched
Mutual of Omaha (FE landing)
video-heavy
· 12d in field · longest run
103d
1 brand
103d
running
→ stable
"Finding the right whole life insurance policy can seem like a lot of work."
unmatched
Mutual of Omaha (FE landing)
video-heavy
· 12d in field · longest run
103d
1 brand
103d
running
→ stable
"Whole life insurance offers more than just peace of mind."
unmatched
Mutual of Omaha (FE landing)
video-heavy
· 12d in field · longest run
103d
1 brand
103d
running
→ stable
"Disability claims can feel overwhelming fast."
unmatched
Senior Life Insurance
video-heavy
· 5d in field · longest run
97d
1 brand
97d
running
→ stable
"Honoring life’s journey with compassion and care."
unmatched
Legacy Family Assistance (aggregator)
video-heavy
· 2d in field · longest run
92d
1 brand
92d
running
→ stable
"🔴 ATTENTION VETERANS & FAMILY Almost every Veteran I speak to shares a common m…"
unmatched
Veteran Life Insurance (aggregator)
static-heavy
· since Jun 2026 · longest run
370d
1 brand
370d
running
→ stable
"STOP PAYING TOO MUCH FOR HEALTH COVERAGE!"
unmatched
Senior Life Insurance
static-heavy
· since Jun 2026 · longest run
315d
1 brand
315d
running
↑ +1 cut
"Planning ahead is a final act of love."
unmatched
Lincoln Heritage
static-heavy
· 15d in field · longest run
266d
· +1 cut this run
1 brand
266d
running
→ stable
Coverage without spending a fortune / value framing
My Affordable Burial Coverage
static-heavy
· since Jun 2026 · longest run
205d
1 brand
205d
running
→ stable
"east union baptist"
unmatched
Choice Mutual
static-heavy
· since Jun 2026 · longest run
179d
1 brand
179d
running
→ stable
"Here's something you might not know about me."
unmatched
Senior Life Insurance
static-heavy
· since Jun 2026 · longest run
175d
1 brand
175d
running
→ stable
GoFundMe / borrowed-money shame
Veteran Life Insurance (aggregator)
static-heavy
· since Jun 2026 · longest run
167d
1 brand
167d
running
→ stable
"VERY SENIOR IS ASKING THE SAME QUESTION……… "How do I protect my family without b…"
burned
unmatched
My Affordable Burial Coverage
static-heavy
· 24d in field · longest run
156d
1 brand
156d
running
Possibly retiring
1
→ stable
"🚨 VETERAN ALERT: The VA's Death Benefit Won't Cover Your Family's Bills 🚨 Here…"
unmatched
Veteran Life Insurance (aggregator)
mixed
· 1d in field · longest run
126d
1 brand
126d
running